Are you fascinated by those crazy characters that used to be featured in various comic books? As a child we all have read comics and we did have our favorite character. As we grow up we have left behind those characters as memories. But what if new characters in their varied avatars come to us in the form of magazines? Isn’t it interesting! We can relive those old days with enhanced characters and in a new form.
The credit for this goes to a creative artist, Abhijeet Kini. He is a professional illustrating graphics, characters, animation and merchandising with the help of his character and mascots. He has been designing characters for magazines since 1999. Since he was a child like all children he was fascinated by comics. He got inspired from comics and started designing characters for Tinkle in 2004. What started as a freelancing activity converted into a fulltime profession over time. Abhijeet has illustrated his creativity for various magazines like Random, Timeout as well as newspapers like Hindustan Times, DNA and many others.
While illustrating for various publications, he came with a thought of creating his own characters. He wanted to create characters which a common man can relate to and can draw humor from it. This is how his first character Angry Maushi came into existence. He started using that character on various posters and magazines. He showcased reality of day-to-day life through these characters in a subtle and humorous way. Then he presented his work in Mumbai based comicon, made design on posters and magnets. People started liking them and he got inspired to bring up new characters. After this followed various characters like Satankar, Daku Super Singh, Gryll, Out of the Shadows, Delhi Billi and Kini Merch. Abhijeet Kini being into a creative world faces huge risk in terms of his designs getting copied. He has applied for Copyright for all of his creations to avoid copying.
Once the characters got popular, Abhijeet thought that they should serve some good to the society. So he decided to publish magazines out of them. He published three books with the character Angry Maushi which was based on socio-political issues. As he got readership and interest from people Abhijeet extended his arena into current affairs and humor. His idea is to promote comics as an important media for adults in India. He is of the opinion that why only children should enjoy the comics, adults should also relish comic world which can be read to lighten the mood after a hectic day. He has also started merchandising into consumer items through magnets which can be put up anywhere in the house or vehicles, mouse pad designs, coasters and key chains.
Further, Abhijeet plans to create more literature for the people through his characters and mascots which can pass a strong message to the readers. Abhijeet has really developed a creative way of connecting to the people through his characters.
Disclaimer: Abhijeet Kini is a client of Scinnovation Consultants Pvt. Ltd. which is co-founded by Rajeev Surana